Calendar

Social Media Marketing for the Restaurateur
Tuesday
August 24th, 2010
Temple University, Fort Washington Campus
10:00 am – 4:00 pm

Register for Social Media Marketing for the Restaurateur in Fort Washington, PA on Eventbrite

Use of social media is growing daily and the tools change from year to year.  It’s not enough to learn the how-to’s you need to understand the strategy behind the tools for your plan to be effective.

There are over 2 million people checking in on Foursquare – Are you taking advantage of all that potential business?  Statistics show you’re not.  On foursquare 18% of the venues have at least one “tip” associated with them. Only 3% offer “specials.”

This workshop will cover:

  • The tools (Twitter, Facebook, Foursquare, Open Table)
  • Where to find your customers (only fish where they are biting)
  • Listen, listen, listen then engage
  • What makes a good social media plan?
  • How to use your time most effectively (avoid the time suck)
  • Who’s doing it right and why

You will walk away with:

  • Social media tools/accounts set up and ready to use effectively
  • Skills to use those tools effectively
  • A plan crafted just for you and your business based on your resources available
  • A way to measure your Return on Investment crafted just for you
  • A list of creative ideas to implement immediately
  • A network of peers to learn from and share ideas

We understand restaurant owners and general managers already work long hours and have no time to add even one more thing to their plate.  It is important that owners or general managers attend to understand and create the strategy behind social media marketing plan.  Implementation however can be done by members of your restaurant team.  That’s why we are encouraging you to bring an extra team member along for just $50.  We’re going to show you how you can implement a very successful and profitable social media plan without adding to your workload!

But don’t take our word for it…read about your peers who are doing things right!

Ottawa restaurant serves PR using Facebook and Twitter

Agenda:

10:00 am – noon  Computer Lab – Hands on Learning

noon – 1:00  Peer to Peer Roundtable lunch

1:00 – 2:00  Demo/Discussion – Are you using the tools available to save you time in your social media plan?

2:00 – 3:30  Panel Discussion – Featuring three representatives from local area restaurants/chocolatier who are getting the most out of social media and how they do it.

3:30 – 4:00  Roundtable Implementation Discussion

Register for Social Media Marketing for the Restaurateur in Fort Washington, PA on Eventbrite

Fee:

$235 for full day if registered by August 1st ($50 savings!)

$285 for full day if registered after July 23rd

$195 for half-day (1:00-4:00)

Bring an additional staff member for just $50 extra